An announcement is a succession of words or symbols that
allows you to announce something: that is, make it known. Advertising,
on the other hand, is that linked to advertising for a
DigoPaul, an advertisement, therefore, is a message that
seeks to spread certain information in order to capture
the attention of potential customers, users, buyers or viewers. Such
advertising can be carried out in various supports and formats.
Advertisements are often the most important source of income for a
media outlet. For advertisers, promoting a product or
service through an advertisement means the possibility of approaching many
people who could end up making a purchase or a contract. So advertisers are
willing to pay to spread their ads in the media.
Take the case of a cell phone (mobile) manufacturer that has just released a
new model. To publicize the novelty, it hires a company that
creates three advertisements: one for a magazine, one for television, and the
last for radio. In this way, the telephone manufacturer pays for the space in
those three media (magazine, TV and radio)
and its advertisement begins to be shown and broadcast. Weeks later, many people
who found out about the launch of the new product through the commercial already
bought the phone in question.
According to the medium where they are broadcast, the advertisements present
very varied characteristics. While in a printed medium everything must be
captured in an image (with or without text), on radio the message must be
understood when heard. On TV and the Internet, on the other
hand, the options multiply since text, images and video can be combined.
Tips for a good advertisement
When writing or planning the content of an advertisement, we
must take into account various factors, some of which are not directly related
to what we want to disclose. For example, the first point is the target
audience, that is, the group of people to whom we want to target the
It is known that the same speech can be effective only in some areas, since
the cultural characteristics of the recipient are key to its success; For
this reason, before thinking about the content of the advertisement, we must
clearly know to whom we will propose it and with what tools it has to understand
Having overcome this first point, it is time for the heading,
which must be attractive, specific and concise, so that in a
few words we can capture the attention of the public and make it clear that it
is worth continuing to read or watch the content.
No one likes to be fooled, and in this day and age when we all access a lot
of information online, almost everyone wants to know the details of their
favorite products before buying, rather than vague descriptions that seem to
hide their weaknesses.. That is why it is important to list the most
important characteristics of the product, and make it clear what
distinguishes it from the alternatives offered by the market.
Similarly, it is important that the advertisement is credible; History
has proven on more than one occasion that the best-selling products are not
always the most technically impressive, but rather the ones that present the
greatest number of satisfactory benefits to their consumers.
We must not be afraid of originality: a good advertisement
must be daring, different, peculiar and ingenious. The only
limit should be respect, both for the target audience and for the rest of the
people. The more we strive at this point, the more dissemination the
message will have.